According to London’s The Daily Mail, “larger knickers” are replacing g-strings on the style scene. The newspaper reports: “The trend for high waist briefs is being credited to a revival in Fifties and Sixties waist-cinching styles, made famous by curvy actress Christina Hendricks on US TV drama “Mad Men.” The article says lingerie retailers have reported a surge in demand for larger styles of ladies undergarments, which, like g-strings, offers no visible panty line while providing greater comfort and support.

Mad Men's Joan (Christina Hendricks) and Greg Harris (Sam Page).